GUESS? Partnership

GUESS, the global lifestyle brand famous for its iconic ad campaigns and trend setting denim, and the GUESS Foundation, will promote Denim Day through the company’s first chain-wide in-store, digital and online philanthropic marketing campaign that will span across its GUESS, G by GUESS, GUESS Factory and Marciano brands. More than 500 stores under the GUESS?, Inc. umbrella across North America will participate in Denim Day with messaging in storefront windows, in-store signage, email marketing, mobile marketing, social media posts and in-store pledge books that invite shoppers to join the movement by signing their name to commit to wearing jeans on Denim Day to raise awareness around violence issues and to show support for survivors. Marketing begins in stores April 15th and runs through April 29th. The GUESS Foundation has also committed to making a $100,000 donation to further the efforts of Peace Over Violence and has signed on to host the official Denim Day press conference at the company’s downtown Los Angeles headquarters with Mayor Eric Garcetti and other prominent city officials.

Click to view POV’s 2014 Denim Day in LA & USA Press Release
Click to view GUESS? 2014 Denim Day Press Release